McCormick puts its trust in Vitro´s quality

For the purpose of supporting, in a decisive manner, McCormick de México’s market presence in the taste preferences of consumers, Vitro is supplying a special glass container for the launching of its new salad dressing lines.

The salad dressings come in two lines: one with classic flavors (thousand island, ranch, cesar and italian) and a second line with gourmet flavors (chipotle-parmesan, raspberry and mango vinaigrette and honey and spice vinaigrette).

The seven flavors were created with the help of Mónica Patiño, a master chef, who played a major role in developing the recipes for both lines.

“Since we were working with a premium product we felt that the best packaging option would be glass so we relied on Vitro to develop an elegant container with sufficient height so as to stand out on the store shelves”, explains Héctor Castillo, Assistant Marketing Director for McCormick de México.

He points out that this is not the first time they have entrusted their products with Vitro containers.

“For the more than 60 years that we have been in the Mexican market Vitro has been our key partner by supplying us with a variety of sizes, shapes and innovations that has allowed us to be present on thousands of dinner tables especially with our mustard, mayonnaise and jam products”, he assures us.

He confirms that by packaging these products in glass containers guarantees obvious advantages such as flavor integrity combined with long shelf life.

“For example, in the jams market the container can make the difference in sales since, if you offer better quality and quantity of fruit, the consumer can corroborate this through the glass which additionally is a material that is environmentally friendly, as it is 100% recyclable”, he comments.

Gabriel González, Food and Beer Marketing Manager for Vitro emphasizes that the close commercial relationship between both companies has given consumers over the years and will continue to give them in the future very attractive packaging options.

“We are proud to work with companies of the status of McCormick de México, a leader in the food industry, due to its insistence on superior quality beginning with the choice selection of its ingredients and its careful food processing all the way through to the final product presentation”, he assures us.