Ardagh Group delivers one-litre, returnable version of iconic afri cola glass bottle

Ardagh Group has worked closely with German cola brand afri cola to produce a new, returnable one-litre glass bottle, to meet the popular cola brand’s consumer demand for more glass packaging. 

afri cola was established in Cologne, Germany in 1931. In the 1960s, the brand introduced a 200ml ergonomically designed glass bottle shape, that has since become a brand symbol. A 330ml glass bottle followed in 2015 and now the one-litre glass bottle is also based on this iconic shape.

The white ‘palm tree’ brand logo is printed directly onto the glass using the ceramic screen- printing technique. Two main cola flavours will be launched in Germany in April 2020: afri cola and sugar-free afri cola ohne zucker.

Gerd Gründahl, CEO Niehoffs Vaihinger Fruchtsaft GmbH comments on the new bottle:

“Today, sustainability is incredibly important. Consumers have become more discerning and try to integrate sustainable packaging into their daily routines. This has had a real influence on the packaging of non-alcoholic drinks: our consumers have asked us for a one litre, returnable afri cola glass bottle - a demand which we’ve met with pleasure.”

Six-bottle returnable crates will be available in retail, specialist drink shops and wholesalers. For more information about Ardagh Group’s glass packaging, go to ardaghgroup.com/glass.

 

 

 

28.04.2020, ArdaghGroup

Il materiale informativo del sito è registrato ed appartiene all´azienda o ai terzi che lo hanno fornitoe tutti i diritti sono riservati. Qualsiasi utente che accede a tale materiale può farlo solo ad uso personale e ne è anche responsabile. Ridistribuzione o altro uso commerciale di tale materiale è espressamente proibito. Nel caso in cui il materiale sia stato ceduto da terzi, l´utente concorda di rispettare questi termini di utilizzo specificati. Glass Global non garantisce la veridicità o l´esattezza del contenuto di alcuna informazione o di siti web esterni menzionati nelle stesse.

Should the content or the design of these sites violate third parties rights or legal prescriptions, we kindly ask you to send us a respective message without invoice or cost. We guarantee that passages where the claim is considered as justified will be removed immediately, without any necessity to involve any lawyer into this issue. We will reject any claim caused by submission of a honorary note in this regard without any prior contact and confirmation of the issueby us and we reserve the right ssue counter claim ourselves because of violation of aforesaid conditions.